>> well, i've been talking to some senior romney advisors this past week. one advisor said to me there are three things, three kinds of people we need to talk to, three ds he calls it, the dissatisfied, disem pointed and disenchanted with barack obama, number one. and that what mitt romney has to do is convince people that four years from now a mitt romney presidency will be better for their personal lives. they understand on the likability question of which the president beats mitt romney so handily, they're not about to convince all these people suddenly to turn around and say, oh, we like mitt romney more than we like president obama. what they're going to try and do is say you like him enough and he can do the job and he's better able to fix things. so he's not going to try and be bill clinton here, i feel your pain. but what he's going to try to do is say i'm focused on your concerns. >> can a debate like tonight's debate really change the direction of this campaign? >> i think it can accelerate or decrease momentum one way or another. and i went back